Creativity training and innovation programs work by asking people to deliberately break the normal rules of planning, behavior, decision-making, just to mess up current patterns. By overturning the predictable, new possibilities will emerge, including the absurd, the inappropriate, even the dangerous.
However, out of a bit of irreverence and rule-breaking comes original and innovative thinking, even for those who absolutely are convinced they aren’t creative.
Your company may need to have various individuals or teams sharpen their creative capabilities to keep pace with your aspirations. Like so many organizations right now, you may be undergoing big changes and your people have to rise to the creative challenge to stay on top.
It may be that you simply need to have some additional innovative tools to spark creative thinking and get people outside those proscribed ‘boxes’ even if those boxes have proved excellent in the past.
— the above info was found online —